From the depot to the salesperson's phone.
I help retailers, wholesale distributors and field sales teams fix how orders, stock and cash move, then put the right mobile and AI tools in people's hands so the new way sticks.
Growth stalls in the gaps between people and systems.
Most businesses I meet don't need more software. They need orders, stock and cash to flow without re-keying, guesswork or chasing.
Orders leak
Reps write orders on paper or WhatsApp, the depot re-keys them, and mistakes reach the customer.
Stock hides
The system says one thing, the shelf says another. Stock-outs and shrinkage quietly eat margin.
Managers fly blind
Month-end reports arrive late. Nobody can see which outlets were visited or which routes lose money.
Five ways I can help.
Each practice works on its own or as part of a wider transformation. Select one to see what's included.
- Store diagnostic across receiving, shelf, till and back office
- POS selection, setup or custom build, with AI-assisted insight
- Stock-count, reorder and promotion processes
- Loyalty, WhatsApp ordering and click-and-collect where they pay off
- Order-to-cash and depot process redesign
- Route planning, mobile proof of delivery and returns capture
- B2B ordering app or portal so customers can order 24/7
- Credit-control workflows and collections tracking
- Territory, beat and call-frequency design
- Field app: visits, order capture, merchandising photos, surveys, GPS check-in
- Offline-first design for patchy signal and load-shedding
- Rep and manager dashboards, targets and incentives
- End-to-end process mapping and value-leakage analysis
- Lean redesign, SOPs, role clarity and controls
- KPI framework and a weekly management rhythm
- Change management and staff training
- Digital strategy and technology roadmap
- Custom iOS, Android and web apps at offshore cost
- ERP, accounting, payments and e-commerce integration
- AI agents for reorder suggestions, demand signals and rep coaching
- Fractional CTO and vendor management
Process first. Software second.
Every engagement follows the same five stages, so technology is only bought or built once the way of working is right.
- 1
Find
Ride along with reps, stand at the tills and in the depot. Map how work really happens.
- 2
Identify
Quantify where time, stock and cash leak. Rank fixes by value and effort.
- 3
Engineer
Redesign the workflow and specify only the tools needed: configure, integrate or build.
- 4
Launch
Pilot with one team, train people in their context, then roll out.
- 5
Drive
Track weekly KPIs, feed the data back into AI models and keep improving.
Where I work best.
Businesses that move physical goods through stores, depots and sales reps, plus sectors where my product portfolio runs deep.
FMCG and consumer goods
Distributor visibility, secondary sales data, rep productivity, trade-spend leakage.
Grocery, convenience and informal retail
Stock-outs, cash handling, supplier ordering, simple POS and credit tracking.
Specialty and chain retail
Multi-store stock, promotions, loyalty and head-office reporting.
Wholesale and cash-and-carry
Order capture, credit limits, pick-pack accuracy, customer ordering apps.
Beverage, pharma and building-supply distribution
Route-to-market, van sales, returns, compliance paperwork and proof of delivery.
Agriculture and agri-inputs
Farmer and co-op ordering, collection, traceability and rural field teams.
Healthcare, pharmacy and labs
Dispensing and stock workflows, EHR and lab digitisation, AI assistance.
Financial services and training
Mobile onboarding with KYC, agent networks, sales training apps and LMS rollout.
Start small. Scale what works.
Every package ends with a clear decision point, so you only commit to the next step once you've seen results.
| Package | Duration | Best for | You receive |
|---|---|---|---|
| Digital readiness diagnostic | 2–3 weeks | Owners unsure where to start | Process map, leakage estimate, prioritised roadmap, quick wins |
| Field sales or store pilot | 6–10 weeks | Proving value before rollout | One region, depot or store group live on a mobile tool, with before-and-after KPIs |
| Transformation programme | 3–9 months | Companies committed to change | New processes, apps and integrations live; teams trained; dashboards running |
| Custom app build | 8–20 weeks | A defined solution need | Designed, built and launched iOS, Android or web app with cloud backend |
| Fractional CTO | Monthly | Growing firms without tech leadership | Roadmap ownership, vendor management, architecture and board reporting |
| Leadership workshops | Half day – 2 days | Leadership and sales teams | AI for retail and distribution, field sales excellence, digitisation playbooks |
Fixed fees for diagnostics and pilots, milestone pricing for builds, retainers for advisory. Outcome-linked fees are available for selected programmes.
An operator who also ships the software.
“Client success is my success.”
I founded Infoware in 2006 and have since built products for clients in the US, UK, Ireland, Germany, Australia, Singapore, the UAE, India and Africa. Now based in South Africa, I bring that product depth onto the shop floor, into the depot and onto the delivery route.
- NowAdvisor and operator, South Africa
Process improvement, digitisation and mobile solutions for retail, wholesale distribution and field sales.
- 2006 – nowFounder and Director, Infoware
Software products, solutions architecture and global delivery for startups and enterprises.
- 2012 – 2015Chief Operating Officer, BooksToApps
Digital product operations and app delivery for book publishers.
- OngoingCTO and product roles
100+ mobile apps launched; part of a venture journey reported to reach about US$100 million valuation in two years.
- Today's focusAI-native operations
Agent-assisted POS, domain AI agents and data flywheels that turn operating data into decisions.
One partner from diagnosis to delivery.
You don't need a strategy firm and a software vendor pointing at each other. You need someone accountable for the result.
Operator and builder
Understands the depot, the till and the sales route, and has led delivery of 100+ apps.
Local presence, global team
On the ground in South Africa, with an established engineering team in India for cost-effective builds.
Built for local realities
Offline-first apps, low-data design, load-shedding resilience and cash-heavy, informal channels.
AI with a job to do
Agents that suggest orders, flag stock risk and coach reps, always with a human reviewing.
Vendor-neutral
Configure what you already own when it's cheaper; build only when it gives you an edge.
Measured from week one
Every engagement is scoped against KPIs you agree up front and review weekly.
Let's find your quickest win.
Start with a free 45-minute discovery call. Send a WhatsApp message and we'll set a time. We'll look at where orders, stock and cash leak today, and whether a pilot, a programme or advisory support fits best.
- WhatsApp+91 63596 93055